SAN FRANCISCO, Oct. 24, 2017 /PRNewswire/ -- Salesforce [NYSE:
CRM], the global leader in CRM, today announced the new
AppExchange, the world's leading enterprise cloud marketplace that
gives customers a faster and smarter way to extend the power of the
world's #1 CRM. New features, such as intelligent search,
personalized recommendations and embedded Trailhead learning,
customize the AppExchange experience for every customer, making it
easier to tap into the Salesforce ecosystem and install trusted
solutions from its expanded portfolio of Lightning apps,
components, data, industry specific solutions and more.
Today, 87 percent of Salesforce customers and 89 percent of the
Fortune 100 are using AppExchange apps. The community of Salesforce
customers, partners and developers who power the "Salesforce
Economy" is stronger than ever. IDC predicts that Salesforce and
its ecosystem of partners and customers will generate $859 billion in new business revenues and 3.3
million new jobs worldwide by 2022.[1] Last
year, IDC forecasted the Salesforce Economy would create
$389 billion in new revenues and 1.9
million jobs by 2020.[2] In addition, the
Salesforce partner ecosystem will gain $5.18 for every dollar Salesforce makes by
2022.[3]
"Thanks to our customers and partners AppExchange has grown into
the leading enterprise cloud marketplace, delivering more than
4,000 amazing solutions that are driving growth for business across
every industry," said Leyla Seka,
EVP of AppExchange, Salesforce. "We're excited to launch the new
AppExchange, which offers a more personalized experience for
customers with smart recommendations, embedded Trailhead learning
and deep industry focus to further unleash the power of
Salesforce."
Introducing the new AppExchange
The AppExchange's new
look and feel is inspired by the best consumer shopping
experiences, with personalization and learning built right into the
user experience to provide the best results. The AppExchange now
features:
- Personalized Recommendations: Discovery is easier than
ever. The AppExchange serves up recommendations to customers based
on their location, install history, site activity, profile data and
edition. For example, if a customer is starting to explore the
AppExchange, recommendations change based on the listings and
categories that are viewed most and the search terms used. And when
solutions are installed, recommendations change based on the
collection of installed solutions and other companies who installed
similar products.
- Trailhead learning: Customers can now find integrated
learning content throughout the AppExchange to learn best
practices, new skills and help discover solutions to business
needs. Trailhead trails such as, "Empower Managers and Agents with
the Service Cloud Platform," are embedded within the Product
Collection pages to help customers find relevant apps and
solutions. For each industry, listing and collection, there is
associated content including articles, videos, ebooks and webinars
on topics like, "What's Your App Stack? 6 Apps For Every Area Of
Your Business," hosted by both Salesforce and partners. And with
more than 70,000 peer reviews, customers can lean on the community
to help decide what app is best.
- Lightning apps and solutions: The AppExchange offers
solutions beyond apps. Customers can now find Lightning Bolts and
Data solutions:
-
- Lightning Bolts: Lightning Bolts are out-of-the-box solutions
that contain industry process flows, Lightning Components and
Communities — all integrated with Salesforce. Powered by an
ecosystem of Salesforce partners such as Accenture, Appirio,
Bluewolf, PwC and Silverline, customers can tap into customized
solutions across several industries. For example, with Retail Store
Collaboration by Appirio, retailers can now collaborate better with
their stores, getting real-time information about consumers,
improving worker engagement and accelerating the feedback process
necessary to scale their business.
- Lightning Data: Customers can discover data-driven insights
with enriched customer profiles by easily integrating trusted
third-party data sources, as well as improve key sales and
marketing processes like segmentation, targeting, scoring and
prioritization with data that's specific to each business. For
example, with Lightning Data, sales reps are armed with additional
data, such as recent topics a company has been actively researching
and the hardware and software that are currently being used,
empowering sales reps to be more strategic when engaging with
customers.
- Industry Focus: The AppExchange houses
thousands of industry solutions for manufacturing,
financial services, healthcare, retail and more. For example,
nCino's Bank Operating System, which provides key functionality and
workflow for originating and funding loans and other financial
products, integrates directly into Financial Services Cloud. And in
healthcare, Zipari's InsureCX provides health insurance companies
with real time insights of their members and automated workflows,
rule-based recommendations and member engagement management across
all touchpoints and interactions.
- Other key industry solutions include:
-
- Healthcare and Life Sciences: FormFast, Healthwise, myStrength,
Veeva
- Retail: CloudCraze, DemandJump, Windsor Circle
- Financial Services: nCino, Onfido, Orion
- Manufacturing: Propel, Rootstock
Comments on the news:
- "The AppExchange has been such a critical tool in helping us
drive our growth. We use more than 200 apps at Honeywell, which
allow us to boost our sales productivity and accomplish more each
day," said Kathy Ecklund, Director,
Global Business Analytics & CRM Excellence, Honeywell Home and
Business Technologies. "The new, intuitive AppExchange is easy to
navigate, and helps me find solutions that answer my business
needs."
- "When we decided to build a commerce solution on the cloud,
Salesforce was our top platform choice. Since joining the
AppExchange in 2009, our business has grown exponentially along
with the AppExchange growth," said Chris
Dalton, CEO, CloudCraze. "This launch is an exciting
milestone for the vibrant AppExchange partner community and for
customers discovering new solutions every day."
About AppExchange
Salesforce AppExchange, the world's leading enterprise cloud
marketplace, that empowers companies to sell, service, market and
engage in entirely new ways. With more than 4,000 solutions, 5
million customer installs and 70,000 peer reviews, it is the most
comprehensive source of cloud, mobile, social, IoT, analytics and
artificial intelligence technologies for businesses.
Additional Information
- Check out the new AppExchange
- Take these relevant Trails: AppExchange Basics, Lightning
Experience Reports & Dashboards
- Connect with AppExchange on Facebook and follow @appexchange on
Twitter
- Connect with Salesforce on Facebook and follow @salesforce on
Twitter
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
1 Source: IDC White Paper sponsored by
Salesforce, "The Salesforce Economy Forecast: 3.3 Million New Jobs,
$859 Billion New Business Revenues to
Be Created from 2016 to 2022," October
2017. Ecosystem includes all companies that provide the
products and services that surround a Salesforce
implementation.
2 Source: IDC White Paper, August 2016, "The Salesforce Economy: Enabling
1.9 Million New Jobs and $389 Billion
in New Revenues over the Next Five Years."
3 Source: IDC White Paper sponsored by
Salesforce, "The Salesforce Economy Forecast: 3.3 Million New Jobs,
$859 Billion New Business Revenues to
Be Created from 2016 to 2022," October
2017.
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SOURCE Salesforce