SAN FRANCISCO, June 28, 2017 /PRNewswire/ -- TRAILHEADX --
Salesforce [NYSE: CRM], the global leader in CRM, today announced
new Einstein Platform Services and Trailhead learning paths to
empower its fast-growing developer community of more than 4 million
Trailblazers to build intelligent apps that customers love and help
advance their careers. By bringing together the latest advancements
in artificial intelligence and interactive online learning,
Salesforce further enables companies to deliver the next generation
of sales, service, marketing and commerce experiences to drive
customer success. Salesforce will showcase these innovations at
TrailheaDX, its second annual developer conference designed for
everyone to learn new skills and unlock their potential.
"There has never been a better time to be a Salesforce
developer," said Sarah Franklin, SVP
Developer Relations and GM Trailhead. "Developer success leads to
customer success, and we are on a mission to enable everyone to
skill up for the AI revolution with the smartest tools and
training."
For enterprise app developers, user adoption and loyalty are key
measures of success. Today's business users demand the same
intelligent and personalized app experiences they are accustomed to
in their personal lives. To keep pace with these expectations,
developers need an innovative platform that makes it easy to
incorporate the latest AI technologies into their apps. According
to IDC, 80 percent of all apps will have an AI component by
20201. Today, Salesforce is democratizing AI with
Einstein, as well as democratizing learning with Trailhead,
empowering everyone to build apps faster and advance their
careers.
Introducing New Einstein Platform Services for Building
AI-Powered Customer Experiences
Salesforce Einstein, the
first comprehensive AI for CRM, is an integrated set of AI
technologies that makes every Salesforce app smarter so business
users can be more productive and deliver personalized, predictive
customer experiences. And since Einstein is a core part of the
Salesforce Platform, developers can utilize Einstein Platform
Services to quickly build custom AI-powered CRM apps. Today,
Salesforce is extending its portfolio of Einstein Platform Services
that will allow developers to create custom deep learning models to
fit their specific business needs:
- Einstein Sentiment will allow developers to classify the
tone of any text—from prospect emails and social media posts to
customer reviews and message boards—as positive, negative or
neutral so that companies can quickly gain insight into customer
attitudes and then take appropriate actions. For example, an
airline could create a custom app that uses Einstein Sentiment to
analyze tweets and other social media to understand overall
impressions and prioritize negative posts that require service
responses.
- Einstein Intent will allow developers to train a model
to classify the underlying intent of customer inquiries to
automatically route leads, escalate service cases and personalize
marketing campaigns. For example, a retail company could use
Einstein Intent to build a custom app that automatically classifies
inbound customer support queries to identify which customers are
experiencing shipping problems and then proactively provide support
messaging and tracking details.
- Einstein Object Detection enables developers to train
models to recognize multiple unique objects within a single image,
as well as the location, size and quantities of those objects.
Einstein Object Detection can be applied to improve service,
inventory management and retail share-of-shelf apps. For example, a
beverage company can streamline inventory management and service by
automatically analyzing photos of retail shelves to count the
product, and then calculate and process a new order.
Salesforce Trailhead Fuels The Developer
Ecosystem—Introducing New Trails from
Atlassian, GitHub and Salesforce
Trailhead is Salesforce's
online, interactive, gamified learning platform. Trailhead takes
users on free, guided learning paths to gain developer skills. At
the end of every trail, Trailblazers receive a badge showcasing
their competency. Since launching in 2014, Trailblazers have earned
more than 2.5 million badges, which directly relate to in-demand
job skills.
"Salesforce has not only given me technical skills, but it has
changed my life," said Damian
O'Farrill, global sales operations & marketing
automation lead at Autodesk. "I was running a business as a salsa
dance instructor before I became a Salesforce developer. No matter
who you are or what your educational background is, you can
transform your career with Salesforce and Trailhead."
Today we are extending the Trailhead Platform to Atlassian and
GitHub, now everyone has access to today's most in-demand developer
technologies.
- Atlassian: Agile software development is the standard
today for building and shipping high-quality software, allowing
teams to move faster, adjust to changing market trends and
continuously improve. As a leading provider of agile software,
Atlassian is invested in educating developer teams on the history,
culture and basics of agile development. With Trailhead, developers
will gain valuable insights to help them be successful on any agile
team. New badges include: Agile Basics and Agile Frameworks (Scrum
and Kanban).
- GitHub: Seamless collaboration and source code
management are vital to the success of every developer team. GitHub
is a community of more than 22 million people working together to
build software. Using Git—the foundational code GitHub is built
on—and GitHub, developers can take advantage of version control
while collaborating on code, allowing them to take their software
development practices to the next level. Now with GitHub's new Git
and GitHub Basics badge on Trailhead, anyone can learn how to
leverage the GitHub ecosystem, use best practices for collaborating
on code or gain an in-depth understanding of Git.
- Salesforce: The Salesforce Platform enables developers
to build, scale and manage all of their apps with a set of Unified
Platform Services. New Salesforce badges for developers include
Sales Cloud Platform, Service Cloud Platform, Summer '17 Release,
Lightning Data Services, Platform Events, Salesforce DX and
more.
Unified Platform Services for Developers—Empowering Everyone
to Develop Faster and Together
As the demand for
intelligent apps increase, the speed that developers need to build
at skyrockets. With new Unified Platform Services, developers can
better collaborate across the business and build smart apps faster
for sales, service, marketing and commerce.
- New Platform Events empower developers to increase
business productivity and efficiency by building automated
workflows and custom triggers based on changes to Salesforce
data—including geolocation, billing and customer data. With more
integrations between Salesforce and customer systems, developers
can expand on the existing capabilities of other integration
options including Outbound Messaging and Apex Callouts. For
example, developers can create triggers notifying external shipping
apps to send out shipments as customers place orders—all in near
real-time.
- In the new Salesforce DX Open Beta, any
developer—individually or as part of a team—can collaborate, manage
and develop Salesforce apps across the entire lifecycle. Combining
the power of Force.com with the Heroku experience developers love,
Salesforce DX fully reimagines building, deploying and maintaining
custom software on the Salesforce Platform.
The Salesforce Developer Community Gathers for TrailheaDX—Two
Days of Inspiration, Learning, Fun and Giving
Back
TrailheaDX, Salesforce's second annual developer
conference, will take place June
28-29 in San Francisco,
with more than 200 viewing parties scheduled across 24 countries.
The sold-out event is a celebration of diversity, inclusion and
equality, empowering a new generation of developers to learn the
skills needed to land a top job in the workforce of the future. In
fact, according to Indeed, Salesforce admin and Salesforce
developer are two of the top 10 best jobs of 2017. Adventure awaits
every Trailblazer at TrailheaDX. The event features:
- A visionary keynote from Salesforce Co-Founder and Chief
Technology Officer, Parker Harris,
President & Chief Product Officer, Alex
Dayon and Senior Vice President, Developer Relations &
General Manager, Trailhead, Sarah
Franklin.
- Dreampitch, the first-ever TrailheaDX startup pitch event, will
give three startups built on the Salesforce Platform the
opportunity to pitch their company on stage to a panel of rock star
judges. The winner will receive a $50,000 investment from Salesforce Ventures.
- More than 180 technical hands-on developer sessions for every
type of focus and expertise, including sessions on artificial
intelligence, Lightning development, developer experience, mobile
app development, API and data integration, security and identity,
business logic and more.
Pricing and Availability:
- Einstein Sentiment and Einstein Intent are in beta. Pricing
will be announced when the APIs are made Generally Available.
- Einstein Object Detection is in pilot. Pricing will be
announced when the APIs are made Generally Available.
- Platform Events is generally available. Pricing is based on the
volume of data processed.
- Salesforce DX Open Beta is a public beta not available for
purchase.
- New developer trails from Atlassian, GitHub and Salesforce are
generally available to anyone for free by visiting
http://trailhead.salesforce.com.
Additional Information:
- Register for the TrailheaDX Live broadcast at:
https://developer.salesforce.com/trailheadx
- Find the TrailheaDX viewing party nearest you at:
https://developer.salesforce.com/trailheadx/virtual
- To learn how Trailhead can help you grow your career visit:
https://trailhead.salesforce.com/en/modules
Connect with Salesforce
- Like Salesforce on Facebook http://facebook.com/salesforce
- Follow @salesforce and @trailhead on Twitter
- Get the skills needed for the workforce of the future with
Trailhead: https://trailhead.salesforce.com/
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Rights of ALBERT EINSTEIN are
used with permission of The Hebrew University
of Jerusalem. Represented exclusively by Greenlight.
1"IDC FutureScape: Worldwide IT Industry 2017
Predictions" by IDC
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SOURCE Salesforce