SAN FRANCISCO, May 16, 2017 /PRNewswire/ --
- Luxury fashion brand modernizes in-store shopping
experiences with cloud-based point-of-sale and store operations
management
- Bridges the gap between online and in-store commerce to get
a real-time, 360-degree view of the customer and personalize the
shopping experience at every touchpoint
- Delivers more predictive product recommendations using
Commerce Cloud Einstein's artificial intelligence
capabilities
Salesforce (NYSE:CRM), the world's fastest-growing top-five
enterprise software company and the #1 CRM provider globally, today
announced that Diane von Furstenberg (DVF)—a global luxury fashion
brand with stores in more than 55 countries—is expanding its use of
Salesforce Commerce Cloud to accelerate its unified commerce vision
and connect with its customers in entirely new ways. With the
addition of Commerce Cloud Store and Commerce Cloud Einstein, DVF
will merge online and offline experiences and power AI-driven
recommendations throughout the shopper journey.
Since embarking on its e-commerce journey with Salesforce in 2011,
DVF has been able to create better shopping experiences for its
customers across web, mobile, social and other digital channels.
Recognizing the importance of using technology to put customers at
the center of every interaction, DVF is now extending its use of
the Commerce Cloud platform to unify commerce across its online and
offline channels, and create more modern in-store shopping
experiences for its customers.
With Commerce Cloud Store, DVF is rolling out a comprehensive,
mobile-first point-of-sale (POS) that will empower its store
associates to engage with their customers in a more immediate and
meaningful way—no matter where they are in the store. And with
Commerce Cloud Einstein, associates will be able to make predictive
product recommendations—based on their customers' online and
in-store shopping histories, interests and more—to ensure they find
exactly what they're looking for.
In addition, the store operations capabilities from Commerce Cloud
Store will enable DVF to streamline the management of everything
from inventory availability and receiving, to returns and
reporting, through a real-time shared view of online and in-store
data. As a result, DVF will be able to better optimize in-store
merchandising, promotions and management to improve sales and
profits, and provide a more seamless, personalized shopping
experience at every customer touchpoint.
Comments on the News
"DVF is a customer-first brand and we are laser-focused on
delivering the shopping experience our customers want, wherever
they are," said Tom Britt, chief
operating officer at Diane von Furstenberg. "As a current Commerce
Cloud customer, DVF is excited to expand its relationship with
Salesforce to include Commerce Cloud Store. We see Commerce Cloud
Store as being key to achieving our unified commerce vision."
"Stores are, and will continue to be, an integral part of the
retail landscape, and brands that are evolving their stores with
technology and empowering their associates are leading the way,"
said Jeff Barnett, CEO of Salesforce
Commerce Cloud. "We are thrilled to make Commerce Cloud the
backbone of DVF's unified commerce experience. The combination of
digitally-powered associates in stores and personalization from
Commerce Cloud Einstein will increase customer satisfaction."
About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
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may not be delivered on time or at all. Customers who purchase
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upon features that are currently available. Salesforce has
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with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information,
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
This press release contains "forward-looking statements." All
statements other than historical facts included in this press
release, including, but not limited to, statements regarding the
timing and the closing of the transaction, the financing for the
transaction, the expected benefits of the transaction, prospective
performance and future business plans, and any assumptions
underlying any of the foregoing, are forward-looking statements.
These statements are based on current expectations of future
events. If underlying assumptions prove inaccurate or unknown, or
unknown risks or uncertainties materialize, actual results could
vary materially from the parties' expectations and projections.
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as of the date of this press release. Salesforce undertakes no
obligation to update the information provided herein.
About Diane von Furstenberg
Diane von Furstenberg founded her eponymous line in 1972. It has
since become a global luxury fashion brand celebrated for its bold
and creative approach to color and print, and admired for its
sensual femininity. Renowned for its iconic wrap dress and
signature prints, DVF now offers a full collection of ready-to-wear
and accessories, and has established itself as a leader of
creativity in the fashion industry.
In May 2016, Jonathan Saunders joined DVF as the brand's
Chief Creative Officer, overseeing all design and creative. Founder
Diane remains Chairman of DVF, and continues to devote much of her
time to her many philanthropic endeavors.
Headquartered in New York City,
DVF has a global distribution network in over 55 countries and 1500
points of sale including 148 DVF owned and partnered stores
throughout North and South
America, Europe, the
Middle East, and Asia Pacific.
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visit:http://www.prnewswire.com/news-releases/diane-von-furstenberg-unifies-commerce-with-salesforce-commerce-cloud-einstein-300457805.html
SOURCE Salesforce