FIT’s Annual Future of Fashion Runway Show Features Its First-Ever Mobile App
03 Mai 2017 - 9:22PM
Business Wire
Optimity Advisors develops one-of-a-kind app to
showcase graduating fashion designers
Optimity Advisors, a strategy, operations and technology
advisory firm that helps clients navigate rapid market and
technological change, has developed a mobile app for the Future of
Fashion runway show, an annual presentation by the Fashion
Institute of Technology (FIT) in New York City. The Future of
Fashion will be held on Monday, May 8, at 7 pm. EDT and live
streamed at fitnyc.edu/future.
As the show’s first technology sponsor, Optimity Advisors is
committed to support the event’s mission of presenting the best
designs created by Fashion Design students graduating with a
Bachelor of Fine Arts degree. The mobile app developed for the
Future of Fashion is the first to be used to support a student
fashion show.
“In today’s digitally driven world, a successful fashion
designer needs to have a digital extension of their brand,” said
Holly Boerner, senior manager at Optimity Advisors. “A mobile app
like the one we’ve developed for the Future of Fashion show allows
each of the student designers to have branding opportunities
through a smart, digital content strategy and effective content
distribution.”
“We are extremely pleased to partner with Optimity Advisors to
offer a new layer of professional outreach and branding to the
talented fashion designers graduating from FIT,” said Joanne
Arbuckle, deputy to the President for Industry Partnerships and
Collaborative Programs at FIT. “This app will help send them on
their way as they launch their careers.”
The Future of Fashion mobile app offers a number of key
features, including:
- A comprehensive biography of each
designer, including their collections.
- Contact information for each
designer.
- A live chat function that will be
available during the fashion show. The live chat will include
prompts that show which student designer’s work is on the runway at
the time.
- Profiles of all judges and
critics.
- Ability to Favorite individual
garments.
The app is now available in both the Apple and Google Play app
stores.
About FITFor industry insiders, style icons, and fashion
devotees, the FIT name is synonymous with fashion education. The
college’s distinctive brand of education stands for creativity,
innovation, and career success, and our renowned Fashion Design
programs prepare students to become tomorrow’s trailblazers at
every level and in every category of the global style industry. In
2016, both Business of Fashion.com and Fashionista.com ranked FIT
among the world’s top ten fashion colleges. For advanced study
beyond the BFA degree, FIT’s School of Graduate Studies is
launching an MFA in Fashion Design in fall 2017.
Noted FIT fashion design alumni include Amsale Aberra, Reem
Acra, John Bartlett, Stephen Burrows, Francisco Costa, Randy
Fenoli, Norma Kamali, Calvin Klein, Michael Kors, Nanette Lepore,
Bibhu Mohapatra, and Ralph Rucci. Up-and-coming graduates include
Peter Do, winner of the LVMH Graduate Prize, designer at Derek Lam
and Céline; and Donna Kang, women’s wear designer at Timo
Weiland.
The Fashion Institute of Technology, a college of the State
University of New York, has been a leader in career education in
art, design, business, and technology for more than 70 years. With
a curriculum that provides a singular blend of hands-on, practical
experience, classroom study, and a firm grounding in the liberal
arts, FIT offers a wide range of outstanding programs that are
affordable and relevant to today’s rapidly changing industries. The
college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA,
and MPS degrees, preparing students for professional success and
leadership in the global marketplace. Visit fitnyc.edu.
About Optimity AdvisorsOptimity Advisors helps
organizations discover, design and implement innovative services
and experiences. With insights from a global team immersed in
business, technology and operational transformations,
Optimity enables clients in complex industries to
navigate rapid change, manage risks and implement solutions to
lead and succeed in a digitally disruptive world.
Visit www.optimityadvisors.com for more information.
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version on businesswire.com: http://www.businesswire.com/news/home/20170503006493/en/
For Optimity AdvisorsStephanie Schreurs, 612-297-3308orFor
FITCheri Fein, 212-217-4718