STUTTGART, Germany,
April 30, 2017 /PRNewswire/ --
The Women's Tennis Association (WTA) has announced that
automotive specialist Porsche has entered a multi-year partnership
to become the title sponsor for the WTA Finals qualification
campaign, the "Porsche Race to Singapore".
(Logo:
http://mma.prnewswire.com/media/506018/Womens_Tennis_Association_Logo.jpg
)
WTA CEO and Chairman, Steve
Simon, stated, "The WTA is delighted to strengthen its
long-standing relationship with Porsche. Porsche has supported
women's tennis for 40 years and we look forward to creating a
global footprint for the brand's association with the
WTA."
Detlev von Platen, CMO, Porsche AG, said, "The title sponsorship
of the Porsche Race to Singapore
contributes to the internationalization of our engagement in
women's tennis. Alongside our national activities and the Porsche
Tennis Grand Prix's worldwide presence, this new element provides
value and visibility throughout the year."
Porsche will partner the WTA as title sponsor of the Porsche
Race to Singapore campaign and
leaderboard. This season-long campaign builds towards the BNP
Paribas WTA Finals Singapore presented by SC Global, the
crown-jewel event of the WTA season featuring the top 8 singles
players and doubles teams. With this new partnership, each of
the 57 tournaments, 53 WTA events plus 4 Grand Slams, leading into
the WTA Finals represents one lap of the Porsche Race to
Singapore. Each tournament will receive campaign graphics
with a lap number (reflecting the tournament number within the
season) on a pit lane board.
The player who finishes top of the Porsche Race to Singapore leaderboard, by collecting the most
points after lap 57, will not only seal a spot at the season-ending
showpiece but also receive a Porsche 911 GTS Cabriolet.
Currently in first place on the leaderboard is Karolina
Pliskova, with victories at the Brisbane International and Qatar
Total Open. Caroline Wozniacki
occupies second place after finishing runner-up at the Qatar Total
Open, Dubai Duty Free Tennis Championships and Miami Open, while
Miami Open champion Johanna Konta is
third.
Since 1978, the Stuttgart-based
company has sponsored the Porsche Tennis Grand Prix and since 2002
has served as the event owner and organizer. The tournament is
among the most prestigious during the clay court season with
an honor roll including Martina Navratilova, Maria Sharapova and Angelique Kerber. Additionally, Porsche has been
the official automotive sponsor of the BNP Paribas WTA Finals
Singapore presented by SC Global since 2015.
SOURCE Women’s Tennis Association (WTA)