SAN FRANCISCO, April 21,
2017 /PRNewswire/ -- Leading London-based barefoot shoe
company VIVOBAREFOOT announced today the launch of its new shoe
collection, in partnership with Betabrand, a San Francisco-based crowdfunding clothing
platform for independent designers and major brands. The collection
launched this week with the release of the City Sock, a breathable
stretchy mesh sneaker.
Founded in 2012, VIVOBAREFOOT is a leading global barefoot shoe
company, offering men's, women's and children's shoes for everyday
wear, running, off-road adventures, and more. In addition to
encouraging people to get closer to nature, the company prides
itself on its sustainability practices.
Betabrand is an online clothing community and crowdfunding
platform that releases new products weekly, with help from their
fans. Creators from all over the world submit new projects daily
for customer votes and feedback.
Through this collaboration, VIVOBAREFOOT and Betabrand are
encouraging consumers to vote for their favorite concepts to create
new shoes. Due to its popularity, the City Sock was chosen as the
first shoe to launch in the collection and became available for
sale on Monday, April 17. The new
shoe is designed to give freedom through barefoot design, with the
protection needed in an urban environment. The 100-percent vegan
footwear features an ergonomic flex-mesh body, highly breathable
foot bed, ultra-thin, puncture-resistant sole, and radically
reflective detailing for nighttime excursions. The City Sock is the
first of several shoes to be released in the collection, with
additional shoes to be released in the forthcoming weeks. These
will include the City Proof and Yoga Flat.
"We are excited and honoured to have partnered up with our pals
at Betabrand," said Asher Clark,
VIVOBAREFOOT co-founder. "Because there is no point in having
a pair of stretchy walk to work, disco yoga pants if you don't have
the shoes to match. Conceived in London, designed for toe freedom and flavoured
in the Californian sunshine - these are footshaped shoes that let
your feet be feet...again!"
"VIVOBAREFOOT is an incredible brand and it's been amazing to
connect our customers with their design team," said Chris Lindland, Founder and CEO of Betabrand.
"They've welcomed fans into their creative process, thereby
creating some of our most popular projects yet. Thousands of people
have voted and provided feedback so thousands more can purchase
crowd-designed footwear."
The City Sock is now available for purchase/funding in grey and
black for both men and women, and retails at $91 online at www.betabrand.com. Customers save
30 percent by ordering the shoes at this stage of development.
For more information about the collection and partnership,
visit: https://www.betabrand.com/vivobarefoot
About VIVOBAREFOOT
VIVOBAREFOOT launched in 2012 as a
standalone brand, and is based in London, England. VIVOBAREFOOT is on a mission to
change the footwear industry based on one simple insight—shoes
should let your feet do their natural thing. The shoes feature a
patented, ultra-thin, puncture-resistant sole in every shoe that
protects the foot and allows maximum sensory feedback. Designed
using ancient wisdom with modern technology VIVOBAREFOOT is a
complete shoe collection for off road, exercise and everyday wear,
as well as a line for kids. Created by two cousins from a long line
of cobblers, Galahad and Asher Clark are on a quest to
make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is
produced sustainably using recycled, locally sourced materials in
independently monitored factories. For more information on
VIVOBAREFOOT, visit www.vivobarefoot.com/us.
About Betabrand
San
Francisco-based Betabrand is a crowdfunding clothing
platform for independent designers and major brands. Creators from
all over the world produce new projects daily for customer votes
& feedback. Notable inventions include: Dress Pant Yoga Pants,
Black Sheep Sweaters, Under-the-Jack packs, The Suitsy, Executive
Hoodies, Cordarounds and many more. For more information, visit
www.betabrand.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/vivobarefoot-and-betabrand-collaborate-on-new-shoe-collection-launch-city-sock-via-crowdfunding-platform-300443055.html
SOURCE VIVOBAREFOOT