NEW YORK, April 21, 2017 /PRNewswire/
-- MISSION®, the leading performance apparel
and accessories brand with a singular focus on temperature control
technologies, is excited to announce Oscar-nominated actress
and Multi-Platinum recording
artist Hailee Steinfeld as the face and
spokesperson of their newly-launched women's line of
MISSION high-performance activewear.
Considered by many to be a triple threat with her award-winning
acting, singing, and modeling, Hailee keeps her life and work
in balance with hip hop dance and fitness workouts. Crediting dance
as her go-to work out for a great sweat and all around
full-body tone, fitness runs in Hailee's family. Hailee's
father is an established fitness specialist to some of
Hollywood's elite. "I've always
enjoyed dancing as a way to not only express myself and my music,
but also as a great way to stay in shape," said Hailee. "Dancing is
a true full-body workout. It's fun and it's hard work!"
Signing the Hollywood
mega-star is a significant milestone for MISSION,
as Hailee will introduce and expose the brand to a
more lifestyle-focused audience and fuel the brand's goal to be at
the center of sports, science and style.
"As a high-performance athletic brand, we look for partners who
embody our same ethos, our same focus and our same maniacal
commitment to winning, and Hailee truly embodies each one of those
qualities in her life," said Josh
Shaw, Founder and CEO of MISSION. "Hailee is
exceptional at her craft and truly an athlete in life at every
level. From singing to acting to modeling, she lives an incredibly
active, high-performance lifestyle and she knows the critical
importance of balancing her work, life and fitness. As the
first-ever Hollywood star to join
the MISSION brand, I couldn't be more excited to have Hailee join
the team!"
"I'm really excited to work with MISSION to not only
help design and develop an incredible line of great looking
activewear and athletic apparel, but also to bring a brand to
market that meets all my active lifestyle needs," said Hailee. "I
love the fact that I don't have to compromise style and comfort in
order to capitalize on the benefits of cutting edge temperature
technologies in workout attire. I've grown up in an innovation
generation, where speed, style and science work together
seamlessly, and MISSION embodies the same philosophy."
Sold on Amazon.com, DicksSportingGoods.com and MISSION.com,
the new MISSION women's apparel line features
over 15 unique designs including training shirts,
training shorts, sports bras, performance leggings, and a full
range of tops, bottoms and compression
styles for the ultimate in performance style. The new
MISSION VaporActive women's apparel line, powered by
37.5® technology offers permanent technology that won't
wash out, maximum dry rates that are up to five times faster
than leading competitors, an unparalleled dry-cool experience and
superior odor capture that lasts for the life of the
apparel.
ABOUT MISSION:
Launched in 2009 by a group of elite, world-class athletes
including Dwyane Wade, David Villa, John Tavares and others, MISSION is
pioneering the Thermoregulation category, delivering
innovative temperature-control technologies that maximize
athletic performance and recovery. Working hand-in-hand
with top medical doctors, scientists and athletes,
MISSION is focused on changing the game by delivering
groundbreaking, innovative and technologically advanced solutions
to meet the growing demands of athletes before, during and after
competition. The Company first unveiled its line of innovative
instant cooling towels in 2012. The Company also has
a dual MISSION. While delivering game-changing product
innovations, MISSION also makes an impact off the field of play
through health and safety initiatives for youth athletes and
proudly supports the charities of its athlete partners. Find out
about MISSION at www.MISSION.com and follow the brand on
Instagram, Twitter and Facebook @MissionAthlete. #onamisson
For Additional Information:
APA PR
Ernest Bannister James
ejames@apa-pr.com
(212) 492-5316
APA PR
Melissa Cassorla
mcassorla@apa-pr.com
(212) 621-3086
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SOURCE MISSION