SAN FRANCISCO, March 28, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the world's #1 CRM company and Intelligent Customer
Success Platform, today announced Financial Services Cloud
Einstein. Now, financial advisors can see a holistic view of each
client's household, visualize their client's wealth ecosystem and
leverage Einstein artificial intelligence to uncover new client
opportunities.
Since its general availability in March 2016, Financial Services Cloud continues to
see tremendous customer momentum, including Transamerica Financial
Network (TFN), which is standardizing on the solution for advisors
and agents. It joins Perigon, Veterans First Mortgage and Wealth
Enhancement Group, who are using Financial Services Cloud to
connect with clients in entirely new ways. To learn more about
TFN's story, see the press release here:
http://sforce.co/2o4AYUN.
Wealth Management Today
Today's investors are sharing more data than ever before.
However, only 18% of them say their advisors are doing an excellent
job tailoring advice to them.1 This personalization gap
is driven in part by the inability of advisors to link together
clients' multiple accounts and relationships to gain a holistic
view of their financial lives, as well as the relationships they
value most. To meet the needs of today's investors — and, at the
same time, grow their books of business — financial advisors must
stop managing data and relationships in silos, and not only start
capitalizing on the wealth of information clients are providing
them, but also taking advantage of emerging technologies like
artificial intelligence that enable them to work smarter.
Introducing Financial Services Cloud Einstein
Last year, Salesforce launched Financial Services Cloud to
provide advisors with the next generation of tools to build deeper
1-to-1 client relationships, supercharge productivity and deliver
always-on client engagement. Today, Salesforce is adding new
innovations to the product that make every advisor smarter
including:
- Einstein Opportunity Insights enable advisors to boost
productivity and intelligently uncover opportunities based on
clients' sentiments, competitor mentions and overall engagement.
For example, advisors can automatically see if a client mentions a
competitor in an email thread and — when coupled with a decrease in
communications — receive a reminder to reach out and nurture the
relationship.
- Relationship Builder gives advisors the ability to
easily connect information about clients and their households in
one place, and edit their existing roles and activities. For
example, an advisor can easily add when a client has taken on a new
role such as becoming a board member at a company.
- Relationship Groups enable advisors to link clients to
multiple households, trusts and business groups to ensure they have
holistic views of wealth across all accounts and relationships. For
example, advisors can track when their clients take on new
responsibilities within other households, such as becoming a power
of attorney for an aging parent, and then proactively reach out
with personalized advice.
- With Relationship Map, advisors can visualize a client's
family wealth ecosystem and financial accounts in a single snapshot
and drill into opportunities to deepen and grow their book of
business. For instance, an advisor can discover that a client has
become the beneficiary of a trust that is in need of
estate-planning services.
Comments on the News
"Clients' financial circumstances and goals are constantly
changing," said Mat Johnson, chief strategy officer, Perigon. "To
build and nurture strong relationships with them, it is crucial for
our advisors to have a panoramic view not only of individual
clients, but also of their households and extended networks. New
Financial Services Cloud Einstein helps augment our advisors with
AI, giving them the visibility and intelligence to provide clients
with the best guidance based on all relevant factors."
"Relationships are complicated. Clients are often part of
multiple households and play multiple roles," said Rohit Mahna, SVP and GM of Financial Services,
Salesforce. "Financial Services Cloud Einstein gives advisors a
snapshot of a client's entire wealth ecosystem, and empowers them
to uncover new opportunities that exist within their client's
extended household or relationship groups. And with Einstein AI
built in, advisors can better prioritize their days and engage with
the right clients at the right time."
Pricing and Availability
- Relationship Builder, Relationship Groups and Relationship Map
are generally available today at no additional charge for all
Financial Services Cloud users.
- Einstein Opportunity Insights is available for $50 per user, per month for Financial Services
Cloud users in Enterprise Edition and above.
Connect with Salesforce
- Like Salesforce on Facebook:
http://www.facebook.com/salesforce
- Follow Salesforce on Twitter:
https://twitter.com/salesforce
- Visit the Salesforce Financial Services Cloud Einstein website:
http://www.salesforce.com/financialservicescloud
About Salesforce Einstein
Unlike general AI platforms that require extensive customization
and armies of data scientists, Einstein democratizes AI with
state-of-the-art algorithms built directly into the Salesforce
Intelligent Customer Success Platform and is delivered through the
apps and workflows that millions of CRM users rely on every day.
Powered by advanced machine learning, deep learning, predictive
analytics, natural language processing and smart data discovery,
Einstein delivers intelligence directly within the context of
business. And, because Einstein is built into the Salesforce
platform, customers can customize their AI models for their
specific needs.
Rights of ALBERT EINSTEIN are
used with permission of The Hebrew University
of Jerusalem. Represented exclusively by Greenlight.
About Salesforce
Salesforce, the world's #1 CRM company and Intelligent Customer
Success Platform, empowers companies to connect with their
customers in a whole new way. For more information about Salesforce
(NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
1 Accenture, "Investment Advice: Maintaining
Trust Amid Shifting Consumer Demands," 2017
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SOURCE Salesforce