SAN FRANCISCO, March 7, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the world's #1 CRM company and Intelligent Customer
Success Platform, today announced Einstein AI is available to all
of its customers across sales, service, marketing, commerce and
more. Part of Spring '17, Salesforce's 52nd major product release
in 18 years, Einstein is already being leveraged by customers to
deliver smarter, more impactful customer experiences, and by
developers to bring AI into the next generation of customer
relationship management (CRM) apps.
Salesforce also announced Einstein Vision, a set of powerful new
APIs that allow developers of all skill levels to bring image
recognition to CRM and build AI-powered apps fast. The result of
computer vision breakthroughs from Salesforce Research, Einstein
Vision allows companies to unlock powerful insights within
photos—from detecting inventory levels and product quality to
identifying consumer trends and customer preferences. Now, any
developer can leverage pre-trained image classifiers, or train
their own custom classifiers, to handle a vast array of specialized
image-recognition use cases.
"The world's #1 CRM is now the world's smartest CRM with
Salesforce Einstein available to millions of users in our Spring
'17 release," said Alex Dayon,
President and Chief Product Officer at Salesforce. "With Einstein,
we are democratizing AI, enabling everyone to achieve new levels of
productivity and accelerate growth, directly within the products
they use every day."
Salesforce Customers Champion Einstein
"Sales Cloud Einstein will transform the way Air France-KLM's sales
teams work, empowering them with intelligence to improve lead
qualification and help make smarter choices that drive more
revenue," said Henri de Peyrelongue,
SVP Commercial Planning, Air France-KLM. "With AI embedded into
Salesforce workflows, our sales organization can bring its
productivity and effectiveness to entirely new levels."
"At U.S. Bank, a cornerstone of our customer commitment is to
cultivate meaningful relationships with the customers we serve,"
said Kate Quinn, Executive Vice
President, Chief Strategy and Reputation Officer, U.S. Bank.
"Predictive insights from Salesforce Einstein can ensure that U.S.
Bank's relationship managers and loan officers are able to engage
with each customer's unique situation quickly." Quinn adds, "With
Sales Cloud Einstein, our front line employees can be more
proactive and know the best next action for each specific
customer."
"Sales reps are faced with an influx of information everyday and
often struggle with how to prioritize their time as a result," said
Cristina Schwartz, Director of Sales
Automation, Seagate Technology. "Salesforce Einstein will help
Seagate streamline and provide recommended next best actions that
help reps be more productive and sell smarter."
AI is Here
Unlike general AI platforms that require extensive customization
and armies of data scientists, Einstein democratizes AI with
state-of-the-art algorithms built directly into the Salesforce
Intelligent Customer Success Platform and is delivered through the
apps and workflows that millions of CRM users rely on every day.
Powered by advanced machine learning, deep learning, predictive
analytics, natural language processing and smart data discovery,
Einstein delivers intelligence directly within the context of
business. And, because Einstein is built into the Salesforce
platform, customers can customize their AI models for their
specific needs.
Einstein Makes Salesforce the World's Smartest CRM
With the release of Spring '17, Einstein AI capabilities are now
live across the Intelligent Customer Success Platform. Customers
like Air France-KLM, Seagate and US Bank are already leveraging
Einstein to connect with their customers in entirely new ways.
The Einstein features include:
- Sales Cloud Einstein: With Einstein Opportunity
Insights, sales reps can increase their productivity and close more
deals with intelligence based on customer sentiment, competitor
involvement and overall prospect engagement. These predictive
insights serve up recommended next best actions so reps can better
prioritize their day and engage with the right customer, at the
right time. Einstein Account Insights help reps stay ahead of their
business with insights gleaned from the latest news, including
M&A activity and company financial results. And with Einstein
Activity Capture, reps can connect their email and calendar to
Salesforce to free themselves from hours of manual data entry so
they can focus on building better relationships with their
customers.
- Service Cloud Einstein: Einstein
Supervisor Insights combines real-time operational insights
with smart data discovery to empower contact center supervisors
with omni-channel intelligence and AI-powered analytics to increase
agent productivity and customer satisfaction. In addition, Einstein
Supervisor Insights can predict customer satisfaction and make
specific recommendations to improve the customer experience.
- Marketing Cloud Einstein: Einstein Journey Insights
applies algorithms to analyze hundreds of millions of data points
to help marketers understand what events and sequences lead to
buying decisions so they can optimize campaigns and journeys. With
Einstein Segmentation, marketers can uncover clusters of related
consumers and target entirely new segments with more personalized
and effective campaigns.
- Commerce Cloud Einstein: Einstein Commerce Insights
analyzes order history, product data and customer data to power
smarter merchandising. Now retailers can better understand
purchasing patterns in order to market more effective product
bundles, improve in-store merchandising and optimize website and
campaign design.
- Analytics Cloud Einstein: A new capability in the
Salesforce Platform, Einstein Data Discovery automates the entire
analytics workflow by analyzing millions of data combinations in
minutes to surface and answer key business questions without
needing advanced data science. Business users are then provided
with interactive and actionable insights and recommendations right
inside Salesforce. With one click, these insights can be turned
into a slide presentation complete with charts and graphs that
outline key findings and talking points that explain them, enabling
any business user to communicate findings quickly.
- Community Cloud Einstein: With Einstein Recommendations
and Einstein Trending Posts, companies are able to serve up the
most relevant and popular content and people—including files,
groups and subject-matter experts—to deliver personalized
experiences to community members.
Einstein Vision Empowers Any Developer to Build AI-Powered
Apps
Advances in image recognition are enabling companies to discover
new insights about customers and develop more efficient processes.
New Einstein Vision capabilities that bring the power of image
recognition to any app include:
- Visual Search allows consumers to use visual filters to
find products that best match their preferences and take photos of
products to discover where they can be purchased—in-store or
online.
- Brand Detection analyzes user-generated images in
communities, message boards and social media, giving marketers a
better understanding of their customers to help improve quality of
service, extend marketing reach and maximize campaign ROI.
- Product Identification analyzes images to give sales and
service reps the ability to remotely evaluate product issues,
manage inventory and analyze product mix and selling potential. See
here for more.
Salesforce Incubator Welcomes 15 New Startups Building
Einstein-Powered Apps
Salesforce is extending the power of Einstein to its ecosystem,
welcoming a new group of 15 startups into the Salesforce Incubator.
This international group of startups, which cover a broad range of
solutions and industries, will use Einstein to bring powerful AI
capabilities to the apps they are developing.
The Salesforce Incubator is a five-month program that helps
select startups deliver innovative solutions using Salesforce
technologies and tools. It includes access to a diverse network of
mentors and advisors, exposure to industry events and a physical
workspace within the Salesforce San Francisco campus to facilitate
innovation and collaboration. See here for more information about
this new group of startups.
Continued Ecosystem Momentum
"Accenture and Salesforce share a similar vision on the role and
impact of AI," said Nicola Morini Bianzino, Managing Director –
Accenture Artificial Intelligence Lead, Accenture. "With Einstein,
Salesforce is delivering AI for CRM, enabling companies to deliver
more predictive and personalized customer experiences."
Pricing and Availability
- All Einstein capabilities within Spring '17 are generally
available for Salesforce customers.
- Sales Cloud Einstein: Einstein Opportunity Insights,
Einstein Account Insights and Einstein Activity Capture are
available together for $50 per user,
per month with any Sales Cloud Enterprise Edition and above.
- Service Cloud Einstein: Einstein Supervisor Insights
combines Omni-channel Supervisor with Analytics Cloud's Service
Wave analytics app and Einstein Data Discovery. Omni-channel
Supervisor is included in Service Cloud Enterprise edition and
above. Service Wave is available at $75 per user, per month, and Einstein Data
Discovery pricing is based on the volume of data and number of
users.
- Marketing Cloud Einstein: Einstein Journey Insights and
Einstein Segmentation are available with any Marketing Cloud
license and a Krux license. Pricing is based on data collection
volumes and storage and data processing use cases.
- Commerce Cloud Einstein: Einstein Commerce Insights are
included at no additional cost with any Commerce Cloud Digital
license.
- App Cloud Einstein:
Einstein Vision can be used in conjunction with Heroku or any
Force.com license at no cost for up to 1,000 predictions per month.
The costs for additional predictions is based on prediction volume.
Einstein Vision is currently in Pilot and expected to be generally
available later this month.
- Community Cloud Einstein: Einstein Recommendations and
Einstein Trending Posts are included at no cost with any Community
Cloud license.
- Analytics Cloud Einstein: Einstein Data Discovery
pricing is based on the volume of data and number of users.
Additional Information
- Learn more about Salesforce Einstein at
http://www.salesforce.com/einstein/
- Start exploring Salesforce Einstein with Trailhead:
https://trailhead.salesforce.com/module/ai_basics
Connect with Salesforce
- Like Salesforce on Facebook.
- Follow @salesforce on Twitter.
About Salesforce
Salesforce, the world's #1 CRM company and Intelligent Customer
Success Platform, empowers companies to connect with their
customers in a whole new way. For more information about Salesforce
(NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Rights of ALBERT EINSTEIN are
used with permission of The Hebrew University
of Jerusalem. Represented exclusively by Greenlight.
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SOURCE Salesforce