BLOKHUS, Denmark, Oct. 29, 2016 /PRNewswire/ -- This year's
Money2020 and CoinAgenda conference in Las Vegas has seen a myriad of colourful
start-ups. One such startup caught the eye of Roger Atkins who published the Forbes
article "Fintech Apptrade's 'Stockmarket Of Apps' Lures
Crowdfund Investors" last Thursday. The company in the
spotlight — Apptrade's 'Stock market of apps' is the brainchild of
an experienced app broker and founder Daniel Pineda. Apptrade is now partnering with
the well-established cryptocurrency crowdfunding platform
OpenLedger. Ronny Boesing, CEO of
OpenLedger, explains:
"Apptrade's Federated Public Offerings and digitally shared
reserves have the potential to transform the App investment market
in the same way as ICOs have transformed cryptocurrency
investments. Apptrade's venture is an innovation in investment
finance, one that could have a massive impact on the future of
fundraising, and since it is using OpenLedger and its underlying
BitShares technology it will also have a huge impact on both
ecosystems over time."
Key things to know about the upcoming Apptrade ICO:
- Apptrade announced a pre-sale for select profit sharing
participants and public ICO with OpenLedger at Coin Agenda, during
a presentation with BitAngels.
- Apptrade aims to create a 'stock market of apps', where
developers can raise money with regulation compliant blockchain
tokens. Investors will be able to trade these assets, backed by app
revenue streams on OpenLedger.
- Apptrade defines apps as intangible goods. i.e. mobile apps,
music, eBooks, 3d asset libraries, blogs, photos, and other digital
based properties.
- Apptrade will offer its own token for their ICO entitling
investors to 10% of the net market value and revenue of the
Apptrade ecosystem.
- Apptrade will have a decentralized exchange on the Bitshares
blockchain.
Apptrade will allow app publishers to pool resources in a
collective fund that works as collateral to attract funding. Each
app contributes a portion of earnings to a shared digital reserve.
These pooled resources are blockchain assets with standardized
regulatory features, providing a way into the market for
institutional investors. Finally, Apptrade is creating market
analytics tools for app value analysis. Speculators will be able to
easily track the monetary trajectory of portfolios alongside each
app analytics through a private dashboard.
The value will be distributed via digital tokens on the Apptrade
market through Apptrade and OpenLedger. Investors can then buy
these portfolio tokens backed by revenue aggregated from app
portfolios. This digital reserve will be secured with price stable
tokens called 'smartcoins'. All these assets are fungible and can
be traded on the upcoming Apptrade marketplace.
Risk will be further reduced by Apptrade's publisher due
diligence and regulation compliant token structure. This
default token structure is designed to build market trust and
credibility over time. Apptrade will be using ready-made smart
contracts with built-in compliance features to run a legitimate
market for investors. Apptrade will provide another unique
innovation for their partners: a gradual distribution of tokens.
This will give each portfolio market a chance to get acclimatized
to dynamic trading and resist the impact of unforeseen problems on
the market.
Additionally, Apptrade is building tools for investors to
compare the performance of app portfolios
on OpenLedger with the actual app market by pulling data
from Apple and Google servers. This gives token buyers access to
more detailed information when using Apptrade for speculation.
Apptrade is launching an ICO to raise funds for further
development and marketing, not just for itself but also for the
soon to join apps on the platform. The first token launched will be
the Apptrade Master Token for pre-investors & ICO participants,
which represents and receives 10% of the entire marketplace's value
and earnings. In preparation for this ICO Daniel Pineda, founder of
Apptrade had this to say about his partnership with OpenLedger:
"We have the backing and support of our partner, Ronny Boesing, CEO of OpenLedger. Open Ledger
has built the marketplace for smartcoin creation. With the
transparency and security of the OpenLedger, Apptrade can fully
embrace this new form of collaborative marketing and funding. The
idea is rising tide lifts all boats. If one or a few of the brands
go viral and become hits, it should put eyes on the rest of the
brands in the group. Our mission is to improve the access to value
for content creators worldwide."
Ronny Boesing, CEO
of OpenLedger, shares his excitement about the Apptrade ICO
and a bright future for blockchain startups:
"It is soon 2017 and we can expect many more innovative
platforms to emerge with full throttle and real-life results. I am
happy to personally be one of few already offering a blockchain
based profit maker through the OpenLedger Decentralized
Conglomerate and its Crowfunding 3.0 solution. Allowing both
projects and investors to feel comfortable during the ICO as we
cover all aspects of the fundraising process including media
coverage, escrow service, asset issuing, distribution of assets,
exit options, auditing and release of funds from multi-signature
accounts. OpenLedger does also provide a secure decentralized asset
exchange, fiat and crypto gateways and much more."
The OpenLedger hosted Apptrade ICO will kick off in
the coming months; interested investors are encouraged to speak
with OpenLedger's CEO Ronny Boesing to arrange
pre-investments.
About Apptrade & OpenLedger
Apptrade is making the 'stock market of apps', complete with
regulatory tools and compliance mechanisms. OpenLedger is an ICO
crowdfunding ecosystem striving to bridge the gap between
innovative blockchain based startups and mainstream investors.
Media Contact
Ronny Boesing
ronny@ccedk.com
www.ccedk.com
Phone: +4542707770
OpenLedger is the source of this content. Virtual currency is
not legal tender, is not backed by the government, and accounts and
value balances are not subject to FDIC and other consumer
protections. This press release is for informational purposes only.
The information does not constitute investment advice or an offer
to invest.
Related Links
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OpenLedger
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SOURCE OpenLedger & Apptrade