CANNES, France, June
25, 2016 /PRNewswire/ -- Tonight, on the final evening of
the Cannes Lions Festival of Creativity, Ogilvy & Mather has
been crowned Network of the Year for the fifth time in a row with
121 Lions across 31 offices.
This incredible achievement saw the network pick up one
Titanium, one Glass Lion and four Grand Prix, with a diverse range
of work that pushed the boundaries of creativity.
The four Grand Prix wins came from four different countries:
Ogilvy & Mather UK for Phillips 'Breathless Choir'; INGO
Stockholm, an Ogilvy & Mather/Grey joint venture, for The
Swedish Tourist Association 'The Swedish Number'; 'Manboobs'
campaign for The Breast Cancer Health Movement by the Network's
DAVID Buenos Aires office and 'The
Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
Ogilvy & Mather Frankfurt also won a Creative Effectiveness
Award for its Rabbit Race campaign for Media Markt.
Tham Khai Meng, Worldwide
Chief Creative Officer at Ogilvy & Mather, said: "In 2009
we laid out a five-year plan to improve our performance at
Cannes. Now, in 2016, could not be
more humbled to be named Network of the Year for the fifth year
running. We are proud and grateful for everyone that has helped us
on this journey. This extraordinary achievement demonstrates the
courage of our clients and the extraordinary creativity that all
our teams possess around the world. Our deepest thanks to our
clients, our people, the judges and Cannes Lions."
John Seifert, Worldwide CEO at
Ogilvy & Mather, commented:
"It is a huge honor to be
awarded Network of the Year five times in a row. It is
testament to the great skill and humanity of our talented teams
across the network and the visionary leadership of my partners
Tham Khai Meng and Miles Young. I look forward to leading
this network on to even greater success in our mission to 'Make
Brands Matter.'"
He added, "This award will help us further focus our efforts on
the greater good that advertising can achieve for businesses and
citizens. I want to thank our many incredible clients, agency
partners and creative talent around the world who share with us in
this success."
On the final night of the Festival, INGO Stockholm, an Ogilvy
& Mather/Grey joint venture, triumphed with a Titanium for its
pioneering "The Swedish Number" for The Swedish Tourist
Association. The direct campaign connects callers from around the
world with random Swedes who have signed up to be ambassadors for
their country offering an unfiltered view of Swedish life.
Ogilvy & Mather Mumbai took home a Glass Lion for its work
for the Make Love Not Scars organisation, a charity supporting acid
attack victims. The powerful OOH posters and films "Beauty tips by
Reshma", show "vlogger" Reshma, an acid attack survivor, giving
make-up tutorials, demonstrating how to apply lipstick, eyeliner
and remove dark spots. It then highlights that acid is as easily
available and cheap as these products, giving shocking statistics
on acid attacks - a phenomenon that sees more than a thousand
victims a year in India alone.
Michael DiSalvo and Ben King, Account Directors from Ogilvy PR
New York, also won Gold at the
Cannes Young Lions awards. Their 'Extra Ordinary Food campaign' ,
proposed a 'raw food fashion shoot' with beauty magazine
partnerships tore-set people's expectations that good food does not
need to always look perfect.
Ogilvy & Mather also had an incredible content schedule at
the Festival this year. It hosted a compelling panel discussion,
together with The Girls' Lounge, on the fight for gender equality.
The event, moderated by the Network's Worldwide Chief Executive
Officer, John Seifert, discussed the
burning issue of gender equality and set out to move the debate on
with an unflinching look at why women are still hugely
underrepresented at senior levels in the workplace. The debate
highlighted the need for action, and the tangible steps needed to
tackle this challenge.
Cannes Lions Festival of Creativity 2016 also marked the sixth
annual Ogilvy & Inspire seminar. This year Tham Khai Meng, Ogilvy & Mather's and
Worldwide Chief Creative Officer, joined Academy Award-Winning film
director Alejandro González Iñárritu for an on-stage discussion
about inspiration and the role of visionary creative.
Throughout the week the ogilvydo content studio held a number of
dynamic debates which discussed the major challenges and
opportunities facing the global business community. Panel
discussions raged from the Global Adoption of eSports through to
The Geography of Demography and Vice Versa with the moderator,
Daniel Franklin (Executive Editor,
The Economist) and panelists Kent
Wertime (O&M APAC CEO), Amani Al
Khatahtbeh– (Founder, MuslimGirl.com), Deborah Bothun (PwC) and Cecilia Yau (PwC). @Ogilvy's audience watched
over 55 hours of video on Periscope filmed at the ogilvydo content
studio.*
Ogilvy and Mather was number one in share-of-voice on Twitter at
the festival compared to all other brands. #OgilvyCannes earned
over 215 million impressions on Twitter and was the most used
hashtag outside of the official #CannesLions hashtag*
* Data source: Sysomos (June 18
- June 24, 2016)
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing
communications companies in the world. It was named the Cannes
Lions Network of the Year for four consecutive years, 2012, 2013,
2014 and 2015; and the EFFIEs World's Most Effective Agency Network
in 2012, 2013 and 2016. The company is comprised of industry
leading units in the following disciplines: advertising; public
relations and public affairs; branding and identity; shopper and
retail marketing; health care communications; direct, digital,
promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist
communications. O&M services Fortune Global 500 companies as
well as local businesses through its network of more than 500
offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For
more information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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