Acquisition

 
TIDMWPP 
 
RNS Number : 7863V 
WPP PLC 
16 July 2009 
 
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| For Immediate Release               |                        16 July 2009 | 
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WPP PLC ("WPP") 
 
 
Added Value acquires majority stake in Saffron Hill Research 
in Singapore and the Philippines 
 
 
 
 
WPP announces that its wholly-owned operating company Added Value, the brand 
development and marketing insight network, has agreed to acquire, subject to 
regulatory approvals, a 51% stake in each of Saffron Hill Research Pte Ltd and 
Saffron Hill Philippines, Inc. ("Saffron Hill"), leading research houses in 
Singapore and the Philippines. 
 
 
Founded in 2001, Saffron Hill employs 38 people and clients include BAT, Epson, 
Johnson & Johnson, Microsoft, Nokia and Singtel. 
 
 
Saffron Hill's unaudited revenues for the year ended 31 December 2008 were S$4.4 
million, with gross assets at the same date of S$1.4 million. 
 
 
This investment continues WPP's strategy of developing its networks in fast 
growing markets and sectors. The region of Asia Pacific is widely tipped to lead 
the recovery of the global economy and the Philippines has been identified by 
Goldman Sachs as one of the 'Next 11' world economies to watch. As well as new 
markets, a key focus of WPP's strategy is consumer insight, a sector of 
increasing importance to clients. This investment further strengthens the 
Group's capabilities in this sector. 
 
 
 
 
 
 
 
 
Contact: 
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| Feona McEwan, WPP                   | T+44 (0)20 7408 2204                | 
| www.wpp.com                         |                                     | 
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This information is provided by RNS 
            The company news service from the London Stock Exchange 
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